Benetech en Using technology for doing good <p>The Silicon Valley company Benetech&rsquo;s motto is &ldquo;Technology serving humanity.&rdquo; It&rsquo;s a different type of tech venture. It measures its success not in dollars, but by service to society and the environment. The man who founded Benetech is Jim Fruchterman, a former rocket scientist turned pioneer in this field called &ldquo;social technology.&rdquo; He was named a Macarthur Fellow, a &ldquo;genius,&rdquo; for his work. Fruchterman came by spoke with KALW&rsquo;s Hana Baba about why he chose social good over monetary profit.</p> Thu, 14 Jun 2012 00:01:31 +0000 Hana Baba 12103 at Using technology for doing good