Logo http://kalw.org en 99% Invisible: The brief and tumultuous life of the new UC logo http://kalw.org/post/99-invisible-brief-and-tumultuous-life-new-uc-logo <p></p><p><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">If you’re not from California, or missed this bit of news, the University of California has a new logo&nbsp;</span><span style="line-height: 1.5;">– o</span><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">r, rather, had a new logo. To be more precise they had a&nbsp;</span><a href="http://www.onwardcalifornia.com/" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px; color: rgb(245, 91, 44); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(224, 226, 225); margin-top: -1px; padding: 1px 0px;" target="_blank">new “visual identity system</a><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">,” which is the kind of entirely accurate but completely </span>wonky<span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;"> description that gets met with sarcastic eye rolls from anyone who isn’t a designer, but there it is. But they don’t have a new</span><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">&nbsp;logo anymore. Because of a&nbsp;</span><a href="http://www.change.org/petitions/university-of-california-stop-the-new-uc-logo" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px; color: rgb(245, 91, 44); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(224, 226, 225); margin-top: -1px; padding: 1px 0px;" target="_blank">massive public backlash</a><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">, the </span>UC<span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;"> system actually&nbsp;</span><a href="http://universityofcalifornia.edu/news/article/28817" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px; color: rgb(245, 91, 44); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(224, 226, 225); margin-top: -1px; padding: 1px 0px;" target="_blank">suspended the</a><span style="line-height: 1.5;">&nbsp;</span><span style="color: rgb(98, 101, 102); font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20px;">monogram while we were reporting this story.</span></p><p> Tue, 07 May 2013 00:19:54 +0000 Roman Mars 26766 at http://kalw.org 99% Invisible: The brief and tumultuous life of the new UC logo