Nate DiMeo http://kalw.org en The Spot 4.10.14 Title TK + 400,000 Stars http://kalw.org/post/spot-41014-title-tk-400000-stars <p>99% Invisible <strong><a href="http://99percentinvisible.org/episode/title-tk/">"Title TK"</a></strong> The name is important.&nbsp;It’s the first thing of any product you use or buy or see. The tip of the spear.&nbsp; Only the names that are most interesting and most pleasant on the tongue can survive in your memory.&nbsp;So it’s no surprise that companies—especially large ones like Sony or Procter &amp; Gamble—hire naming companies.</p><p>The Memory Palace: <strong><a href="http://thememorypalace.us/2014/03/400000-stars/">"400,000 Stars"</a></strong></p> Thu, 10 Apr 2014 18:06:40 +0000 Matt Martin 42138 at http://kalw.org The Spot 4.10.14 Title TK + 400,000 Stars