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STEVE INSKEEP, HOST:

Here's one more sales pitch for you. Today's last word in business is your chance to buy a legendary brand.

Fender made guitars held by everyone from Buddy Holly to Jimi Hendrix to Bruno Mars - and maybe even smashed by a few of them. And now Fender has filed paperwork for an initial public offering. The company is looking to raise some $200 million. This company, based in California, wants to pay down debt, and get into new markets like India and China.

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STEVE INSKEEP, HOST:

This week, San Francisco is hosting the Game Developers Conference. It's the largest global event for the industry that makes video and online games. Twenty thousand people from one hundred countries are there right now. And a game that hasn't even been created yet is getting lots of attention.

From member station KQED in San Francisco, Aarti Shahani reports.

In North Carolina, Wal-Mart has unveiled a new ad campaign in the Charlotte area. The ads are unusual because they target the small, regional grocery chain Harris Teeter. Wal-Mart is the largest retailer in the world. Harris Teeter is 207th. In the commercials, Wal-Mart says it sells the same items as the local chain, but for less.

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STEVE INSKEEP, HOST:

Kansas holds its Republican presidential caucuses tomorrow. Rick Santorum has been the most active candidate in that state. He's trying to stop Mitt Romney's momentum again. Kansas Public Radio's Stephen Koranda has more.

UNIDENTIFIED GROUP: (Chanting) Rick, Rick, Rick, Rick, Rick...

The American non-profit group Invisible Children aims to raise awareness about Ugandan war lord Joseph Kony. A video the group made has gone viral on the Internet. Steve Inskeep talks to Barbara Among, a journalist with Uganda's Daily Monitor, to find out what Ugandans think of the campaign.

The new film Salmon Fishing in the Yemen stars Emily Blunt and Ewan McGregor. It's a pleasant fantasy whose few attempts at seriousness are best forgotten.

On March 11, 2011, at 2:46 p.m. (JST) Japan changed as a nation. A magnitude 9.0 earthquake, the largest to ever hit the island nation, and subsequent tsunami claimed more than 16,000 lives. One year later, the recovery efforts continue, as does the mourning.

On today’s Your Call, it’s our Friday media roundtable. This week, we’ll discuss coverage of the recent education rally in Sacramento, where over 70 people, most of them students, were arrested . We’ll also talk about of AIPAC’s gathering in Washington DC and the drumbeat for war with Iran. We’ll be joined by citizen journalist Spencer Mills, the Contra Costa Times’ Matt Krupnick, and the Middle East Report’s Chris Toensing. Join us at 10 or email feedback@yourcallradio.org What was your story of the week? It’s Your Call, with Rose Aguilar and you.

Guests:

Here's the secret of the modern dairy farm: The essential high-tech advances aren't in machinery. They're inside the cow.

Take a cow like Claudia. She lives at Fulper Farms, a dairy farm in upstate New Jersey. Claudia is to a cow from the 1930s as a modern Ferrari is to a Model T.

In the 1930s, dairy farmers could get 30 pounds of milk per day from a cow. Claudia produces 75 pounds a day.

To appreciate a cow like Claudia, you have to know where to look.

It's hard to imagine Hillary Clinton, Condoleezza Rice and Lucille Ball as part of the same club. But they were all, at one time, Girl Scouts. Founded 100 years ago in Savannah, Ga., the Girl Scouts now count 3.2 million members.

Girl Scout cookies have become as much of an American tradition as apple pie. At a busy intersection in Brookline, Mass., a gaggle of Girl Scouts stand behind a folding table piled high with boxes of Thin Mints, Samoas and Shortbreads.

"They are really, really good," the troop collectively assures a prospective buyer.