Key member of President Obama's sophisticated (and obviously successful) messaging team, Dr. Robert Cialdini will, on Jan 13, 2013, be the guest on Work with Marty Nemko. The author of the definitive book in the field, Influence. Cialdini will discuss the arcane science of influencing people. Crucial at work and outside. His website is www.influenceatwork.com.
HERE is a link to an animated video describing some of his ideas.