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Shorter is better!

KALW | By Matt Martin
Published May 9, 2013 at 7:52 AM PDT

When is shorter better?  On your commute.  When you're in the line for the bathroom.  Or in an awkward hugs.  And public radio pledge drives?  Definitely.

That's why the KALW Spring Campaign will last just seven days.  It starts next Thursday -- give early today and help keep it short.

And post your ideas for when shorter is better on KALW's Facebook page or by tweeting them with #keepitshort.  Or drop us a line at kalw@kalw.org.
Matt Martin
Matt Martin was KALW’s general manager from 2006 through 2018. Under his leadership, KALW grew into one of the most productive and innovative stations in public radio. Programs launched at KALW during Matt’s tenure as GM include the award-winning local newsmagazine Crosscurrents, the design podcast 99% Invisible, and the Spanish-language narrative journalism program Radio Ambulante. He helped create the station’s Audio Academy, a year-long program aimed at developing new talents in public radio, and led the first broad-based strategic planning process in the station’s history.
See stories by Matt Martin