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99% Invisible

The Spot 4.10.14 Title TK + 400,000 Stars

By Matt Martin
Published April 10, 2014 at 11:06 AM PDT
Harvard College Observatory Collection of Astronomical Photographs
"Pickering's harem"

99% Invisible "Title TK" The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear.  Only the names that are most interesting and most pleasant on the tongue can survive in your memory. So it’s no surprise that companies—especially large ones like Sony or Procter & Gamble—hire naming companies.

The Memory Palace: "400,000 Stars"

99% Invisible
Matt Martin
Matt Martin was KALW’s general manager from 2006 through 2018. Under his leadership, KALW grew into one of the most productive and innovative stations in public radio. Programs launched at KALW during Matt’s tenure as GM include the award-winning local newsmagazine Crosscurrents, the design podcast 99% Invisible, and the Spanish-language narrative journalism program Radio Ambulante. He helped create the station’s Audio Academy, a year-long program aimed at developing new talents in public radio, and led the first broad-based strategic planning process in the station’s history.
See stories by Matt Martin