Star Search: Can You Trust Online Reviews?
Maybe that hotel has bedbugs. Maybe the competitor's brother-in-law wrote the review. And just maybe that root canal in Freemont was almost pleasurable?
Think you can spot a fake review on Yelp, TripAdvisor, Amazon, or even RateMyProfessors?
We discuss online reviews and their impact on consumers, small businesses -- and the (de)centralizing of information. Also, who's gaming the system, and how have consumer-generated reviews changed the game?
Yaniv Dover, Assistant Professor, Tuck School of Business at Dartmouth College; Jesse Hirsch, Food critic and writer, San Francisco Examiner; and Matt Stuart, Co-Founder and Co-CEO, Main Street Hub.
Producer: Lisa Denenmark
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