Star Search: Can You Trust Online Reviews?

Nov 14, 2012

Caveat empty?

Maybe that hotel has bedbugs. Maybe the competitor's brother-in-law wrote the review. And just maybe that root canal in Freemont was almost pleasurable?

Think you can spot a fake review on Yelp, TripAdvisor, Amazon, or even RateMyProfessors?

We discuss online reviews and their impact on consumers, small businesses -- and the (de)centralizing of information.  Also, who's gaming the system, and how have consumer-generated reviews changed the game?


Yaniv Dover, Assistant Professor, Tuck School of Business at Dartmouth College; Jesse Hirsch, Food critic and writer, San Francisco Examiner; and Matt Stuart, Co-Founder and Co-CEO, Main Street Hub.

Producer: Lisa Denenmark

Links and Resources:

Yaniv Dover

Yaniv Dover

Jesse Hirsch

Jesse Hirsch

Charity Food Market

Matt Stuart

Main Street Hub