12:00am

Thu August 9, 2012
Climate change messaging

Today on Your Call: What messages and tactics change minds about the environment?

On today's Your Call, we’ll have a conversation with Annie Leonard, creator of The Story of Stuff and Jonah Sachs, author of Winning the Story Wars, about how environmental messages are created and which ones really make a difference.  We'll also speak with Ed Maibach, director of the Center for Climate Change Communication.  What kinds of stories motivate you, change your mind, inspire you, make you angry, and get you to act?  Join us at 10am PST or post a comment here.  Does climate change need a new messenger?  It’s Your Call with Rose Aguilar, and you.

Guests:

Annie Leonard, creator of The Story of Stuff

Jonah Sachs, author of Winning the Story Wars

Dr. Ed Maibach, director of the Center for Climate Change Communication at George Mason University

Richard Muller, UC Berkeley professor, founded the Berkeley Earth Surface Temperature project

Resources: 

George Mason University, Center for Climate Change Communication

Annie Leonard: The Story of Stuff

Jonah Sachs: Winning the Story Wars

Grist: Why climate change doesn’t spark moral outrage, and how it could 

NY Times: We Are All Climate Change Idiots 

Nature.com: Climate change and moral judgement 

Age of Engagement: Why Few Americans View Climate Change as a Moral Problem

American University School of Communications: Climate Shift Project 

Huffington Post: Richard Muller, Global Warming Skeptic, Now Agrees Climate Change Is Real

 

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