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Climate change messaging
Today on Your Call: What messages and tactics change minds about the environment?
On today's Your Call, we’ll have a conversation with Annie Leonard, creator of The Story of Stuff and Jonah Sachs, author of Winning the Story Wars, about how environmental messages are created and which ones really make a difference. We'll also speak with Ed Maibach, director of the Center for Climate Change Communication. What kinds of stories motivate you, change your mind, inspire you, make you angry, and get you to act? Join us at 10am PST or post a comment here. Does climate change need a new messenger? It’s Your Call with Rose Aguilar, and you.
Annie Leonard, creator of The Story of Stuff
Jonah Sachs, author of Winning the Story Wars
Dr. Ed Maibach, director of the Center for Climate Change Communication at George Mason University
Richard Muller, UC Berkeley professor, founded the Berkeley Earth Surface Temperature project
George Mason University, Center for Climate Change Communication
Annie Leonard: The Story of Stuff
Jonah Sachs: Winning the Story Wars
NY Times: We Are All Climate Change Idiots
Age of Engagement: Why Few Americans View Climate Change as a Moral Problem
American University School of Communications: Climate Shift Project