Today on Your Call: Who Are The Emerging Global Consumers?

Dec 17, 2012

On today’s Your Call, we’ll have a conversation about the rise in consumer spending in China and India.  By 2020, Consumer spending in China and India is expected to reach 10 trillion dollars a year. Who are these new consumers? And how are they changing their societies? Join us live at 10 or send an email to How is the rise in consumer spending impacting the global economy? It’s Your Call, with Matt Martin, and you.


Karl Gerth, a tutor and fellow at Merton College and an historian of modern Chinese history at Oxford University. His new book is As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything.

Sandip Roy, the Culture Editor for

Web Resources:

Karl Gerth: As China Goes, So Goes the World

Daily Mail: How China and India will be more powerful that the U.S. by 2030: Study claims Asian cultures will supersede America and Europe in 20 years as global middle class grows

BBC: China's ever-widening wealth gap

NY Times: The Impact of China’s Consumers

First Post: America will have to deal with blind spots: guns and mental

Guardian: Pollution from car emissions killing millions in China and India