annie leonard

12:00am

Thu March 28, 2013

12:00am

Thu August 9, 2012
Climate change messaging

Today on Your Call: What messages and tactics change minds about the environment?

On today's Your Call, we’ll have a conversation with Annie Leonard, creator of The Story of Stuff and Jonah Sachs, author of Winning the Story Wars, about how environmental messages are created and which ones really make a difference.  We'll also speak with Ed Maibach, director of the Center for Climate Change Communication.  What kinds of stories motivate you, change your mind, inspire you, make you angry, and get you to act?  Join us at 10am PST or post a comment here.  Does climate change need a new messenger?  It’s Your Call with Rose Aguilar, and you.

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