99% Invisible "Title TK" The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. Only the names that are most interesting and most pleasant on the tongue can survive in your memory. So it’s no surprise that companies—especially large ones like Sony or Procter & Gamble—hire naming companies.
On today's Your Call, in light of NASA’s historic landing of the $2.5 billion “Curiosity” rover on Mars, we’ll talk about space. A planning group is taking a look at how the agency will continue exploring Mars beyond the missions operating today. Who decides where we explore? What space missions are we NOT hearing about? Join us at 10am PST or post a comment here. What role do you think NASA should play in the future? It’s Your Call with Holly Kernan, and you.
It’s only once a year that you can experience almost complete darkness in the afternoon sky. This Sunday, the Western United States will experience a solar eclipse. But in a special path across Northern California, the moon will be almost fully enclosed by the disc of the sun, creating a “Ring of Fire” effect. To learn more about the science behind the spectacle – and another reason to look up later in May – KALW's Ben Trefny talked to our local expert, Paul Salazar. Salazar is a member of the San Francisco Amateur Astronomers and keeps a regular astronomy blog.