On today's Your Call, we'll speak with Murray Carpenter on his new book Caffeinated: How Our Daily Habit Helps, Hurts, and Hooks Us. Caffeine is the largest, least-regulated, and least-understood drug trade in the United States. Most people don't know how much caffeine they consume or where it comes from. How does caffeine affect our bodies and minds? And should it be regulated? Join the conversation on the next Your Call, with Rose Aguilar, and you.
In June, Peet's Coffee & Tea dispatched a truck emblazoned with the motto, "Proof in Every Single Cup," to drive across the country. Every few days the mobile cafe pulls up to the sidewalk of a different city, and the baristas on board hawk free cups of the company's new single-serve coffees. They set out tables and chairs, place sandwich board advertisements along the sidewalk, give out orange-rimmed sunglasses, and take photos of smiling customers clutching Peet's cups.
This past summer, Peet's Coffee, founded in Berkeley back in 1966, was purchased by a German Company for $1 billion. Over the last half-century, on its way to becoming a billion dollar company, Peet's helped launch the Bay Area craft coffee movement, spawning places like Four Barrel, Blue Bottle, Philz, and other independent coffee shops. Today, there's a wealth of coffee shops to be found, each with its own distinctive flavor and fans.