fake reviews

9:27pm

Wed November 14, 2012
City Visions: November 19, 2012

Star Search: Can You Trust Online Reviews?

Caveat empty?

Maybe that hotel has bedbugs. Maybe the competitor's brother-in-law wrote the review. And just maybe that root canal in Freemont was almost pleasurable?

Think you can spot a fake review on Yelp, TripAdvisor, Amazon, or even RateMyProfessors?

We discuss online reviews and their impact on consumers, small businesses -- and the (de)centralizing of information.  Also, who's gaming the system, and how have consumer-generated reviews changed the game?

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