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Economy/Labor/Biz

Evaluating the taste and cost of "Two-Buck Chuck"

For the last ten years, the supermarket chain Trader Joe's has been selling its Charles Shaw Wines – better known as Two-Buck Chuck – for two bucks. It's been a great success.

In fact, a recent editions of Trader Joe's “Fearless Flyer” newspaper says: “We do think we know why these wines have struck a chord – they've proven that wine doesn't need to be expensive to be good, drinkable wine. These are not expensive, they are good, and they're very drinkable.”

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