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What does the phrase “emotional science” mean to you? For some, it implies psychology. For Greg Niemeyer, a tenured associate professor in UC Berkeley’s department in New Media, “emotional science” means science that stimulates and engages. Niemeyer is also the director of the Data and Democracy Initiative at CITRIS, The Center for Information Technology Research in the Interest of Society, which looks to utilize technology and science to help individuals makes democratic and conscious decisions about the world around them.