San Franciscans have always loved hats, since the first half of the 20th century and earlier. Streets were often a sea of hats: rounded bowlers, creased fedoras, wide-brimmed ladies’ hats ornamented with flowers and birds. The hat’s popularity today is a shadow of what it once was, and local hatters have all but disappeared. But there’s at least one place where the local hat-making tradition goes on – behind a nearly 100-year-old storefront in the Richmond District.

An almost forgotten trade

It’s hard not to notice that it’s getting colder.  You can tell how cold it is just by looking at what people are wearing nowadays: thicker leggings, furry boots, scarves, and, of course, hats.