Kony 2012

Photo courtesy of Invisible Children

Social media is becoming an increasingly valuable tool for social justice advocates, not through oft-maligned “slacktivism” campaigns such as changing one’s profile picture for a cause or through making a topic trend — but through its capability to help shape the national discourse surrounding issues, as two recent examples from two very different spheres of the web prove.

Photo courtesy of Wikimedia Commons

The arguments continue over the merits of the viral video and Kony 2012 social media blitz that this week have exploded onto the Web.

But what can’t be debated is that millions of Americans, many of them young people, now know about Ugandan warlord Joseph Kony and know a little bit more about the years of civil war in Northern Uganda.