San Franciscans have always loved hats, since the first half of the 20th century and earlier. Streets were often a sea of hats: rounded bowlers, creased fedoras, wide-brimmed ladies’ hats ornamented with flowers and birds. The hat’s popularity today is a shadow of what it once was, and local hatters have all but disappeared. But there’s at least one place where the local hat-making tradition goes on – behind a nearly 100-year-old storefront in the Richmond District.
An almost forgotten trade