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5:19pm

Mon May 6, 2013
Arts & Culture

99% Invisible: The brief and tumultuous life of the new UC logo

If you’re not from California, or missed this bit of news, the University of California has a new logo – or, rather, had a new logo. To be more precise they had a new “visual identity system,” which is the kind of entirely accurate but completely wonky description that gets met with sarcastic eye rolls from anyone who isn’t a designer, but there it is. But they don’t have a new logo anymore. Because of a massive public backlash, the UC system actually suspended the monogram while we were reporting this story.

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