signage

As humans have developed cities and built environments, we have also needed to develop ways to find our way through them.  Today, signage and other cues to help you find your way come from the field of environmental graphic design, or “wayfinding.”  Chances are that any signs in an airport, in a hospital, or on a freeway, were created by professional wayfinders.

99% Invisible.  Friday at 7:35am & 4:45pm.  Saturday at 8:35am.

Radio Ambulante Unscripted: "Riding The Beast" Host Daniel Alarcón talks to investigative journalist Oscar Martinez about his experience riding the "The Beast," the infamous train that takes migrants through Mexico on their way to the United States.

Lisa Ratner

It’s Hattam Moktor’s second day in San Francisco. He arrived from Egypt yesterday and spent today seeing the sights in the city. Now he’s standing in front of an empty station agent’s booth at the Embarcadero BART station trying to get back to his brother’s East Bay apartment.

“I want to ask someone how to get there, so I came here, but there is no one to ask. So I found you! So I will ask you how to get there. Walnut Creek?” Moktor laughs.

Moktor pulls a crumpled BART map out of his back pocket, and we look at it together. What he needs is a Pittsburg-Bay Point train.