single-cup brewing

1:53pm

Thu August 22, 2013
Health, Science, Environment

East Bay Express: Waste: The dark side of the new coffee craze

Brad Wenner

In June, Peet's Coffee & Tea dispatched a truck emblazoned with the motto, "Proof in Every Single Cup," to drive across the country. Every few days the mobile cafe pulls up to the sidewalk of a different city, and the baristas on board hawk free cups of the company's new single-serve coffees. They set out tables and chairs, place sandwich board advertisements along the sidewalk, give out orange-rimmed sunglasses, and take photos of smiling customers clutching Peet's cups.

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