Trader Joe's

The True Cost of a Bottle of Cheap Wine

Jun 16, 2014
under CC license from Flickr user ZakVTA

In 2013 for the first time, Americans surpassed the French as the number one consumers of wine in the world. Wine is certainly more accessible, and cheaper, than ever.

Evaluating the taste and cost of "Two-Buck Chuck"

May 14, 2012

For the last ten years, the supermarket chain Trader Joe's has been selling its Charles Shaw Wines – better known as Two-Buck Chuck – for two bucks. It's been a great success.

In fact, a recent editions of Trader Joe's “Fearless Flyer” newspaper says: “We do think we know why these wines have struck a chord – they've proven that wine doesn't need to be expensive to be good, drinkable wine. These are not expensive, they are good, and they're very drinkable.”