Maybe that hotel has bedbugs. Maybe the competitor's brother-in-law wrote the review. And just maybe that root canal in Freemont was almost pleasurable?
Think you can spot a fake review on Yelp, TripAdvisor, Amazon, or even RateMyProfessors?
We discuss online reviews and their impact on consumers, small businesses -- and the (de)centralizing of information. Also, who's gaming the system, and how have consumer-generated reviews changed the game?